NAME OF THE PROGRAM
Intrend Fidelity Card Hungary
PROMOTING COMPANY
Max Mara Kft., Sellő u. 2., 2310 Szigetszentmiklós, Hungary (HU) (hereinafter referred to as “Promoter”).
TERRITORIAL SCOPE
The Fidelity Card can be activated in Hungary in participating Intrend physical stores, on the website hu.intrend.it and via the Intrend App (hereinafter the “App”).
The use of the Fidelity Card and its associated benefits is limited to Hungary and is valid for purchases made through any of these channels.
Purchases made in participating physical stores, on the website and via the App entitle the Customer to collect points and redeem discount vouchers.
TERMS AND CONDITIONS OF PARTICIPATION
Individuals who have reached the age of 18 may participate.
Each customer (hereinafter "Customer") may be the holder of only one Intrend Fidelity Card Hungary (hereinafter "Fidelity Card").
The Fidelity Card cannot be used by the Customer for advertising purposes or to promote products sold by Promoter, unless otherwise authorized by Promoter.
When registering, the Customer agrees to provide only truthful and correct information. Moreover, the Customer agrees not to register using information that is invented or of third parties. The Customer is required to keep their personal and contact details up to date by accessing the "My Account" section on the website hu.intrend.it (if registered online), by contacting sales staff in participating stores, or by contacting Intrend Customer Service.
The terms and conditions of this Regulation, and in particular the duration of the Fidelity Card duration, can be modified and/or canceled at any time at the discretion of Promoter, providing adequate notice to the Customers.
FIDELITY CARD
The Fidelity Card remains the property of Promoter, the Customer being only a holder.
The Fidelity Card is free of charge.
To access the benefits of the Fidelity Card program and collect points, the Customer must identify themselves with their Fidelity Card (in physical or digital format) at the time of purchase in participating stores, or log in to their "My Account" before completing an order on the website or via the App. In both cases, the Promoter reserves the right to request a valid ID to verify the Customer's identity.
The Fidelity Card is personal and not transferable.
Fidelity Card points are not assignable or transferable.
The Fidelity Card program cannot be combined with other promotional initiatives.
By subscribing to the Fidelity Card, the Customer consents to the processing of their personal data and to being contacted (by mail, email, SMS, MMS, telephone and other digital communication channels) exclusively for information regarding the Fidelity Card and/or the discount vouchers upon reaching the thresholds (as described in the "POINT COLLECTION" section below) and the manner in which such discount vouchers can be used. Without prejudice to any other rights envisaged by law, including the right to compensation for damages, Promoter may revoke the right of the Customer to use the Fidelity Card, suspend the use of the Fidelity Card, and/or deactivate the registration if the Fidelity Card is used in violation the provisions of this Regulation or in the event of abusive or harmful use of the Intrend image and brand.
BENEFITS
A Customer holding a Fidelity Card shall be entitled to:
● Participate in the loyalty program;
● Obtain discount vouchers upon reaching the thresholds;
● Enhanced after-sales service.
ISSUANCE
The Fidelity Card can be obtained through the following channels:
- in participating stores, by requesting it from sales staff;
- on the website hu.intrend.it (registration required);
- via the App.
POINT COLLECTION
Unless otherwise specified:
● 1 point corresponds to Ft 1 spent on products at full price.
● 1 point corresponds to Ft 2 spent on products on sale or in promotion.
Thresholds:
● Upon reaching 100,000 points, the customer shall be entitled to a Ft 3,000 discount voucher.
● Upon reaching 250,000 points, the customer shall be entitled to a Ft 9,000 discount voucher.
● Upon reaching 350,000 points, the customer shall be entitled to a Ft 18,000 discount voucher.
● Upon reaching 550,000 points, the customer shall be entitled to a Ft 40,000 discount voucher.
Points are earned on purchases of any products made in participating physical stores, on the website hu.intrend.it and via the App.
To collect points, the Customer must identify themselves before completing the transaction: in participating stores by presenting their Fidelity Card, in physical or digital format, and online by logging in to their “My Account”.
The Customer may check their points balance through:
- participating stores;
- "My Account";
- Customer Service;
- the App.
Points accrued from purchases will be credited after the withdrawal period applicable to the sales channel has expired.
Promoter may revoke points from a Customer that were awarded by mistake and/or for violations of the Regulation.
To keep the Fidelity Card valid, the Customer must make at least one valid purchase within a maximum period of 5 years. After this period, the Fidelity Card and its data will be deleted from the database.
USE OF DISCOUNT VOUCHERS
Discount vouchers can be used in participating physical stores in Hungary, on the website hu.intrend.it and via the App, for purchases with a value at least Ft 1 higher than the voucher amount. They can be used starting from the transaction following the one in which the relevant threshold was reached.
Upon redemption of a discount voucher, the corresponding number of points will be deducted from the Fidelity Card.
Discount vouchers can only be used on full-price items and cannot be used for the purchase of sale or promotional items.
To redeem discount vouchers, the Customer must present their Fidelity Card, in physical or digital format, in participating stores, or log in at checkout on the website or via the App.
LOSS, THEFT OR DETERIORATION
In the event of loss, theft or damage to the physical Fidelity Card, the Customer may obtain a replacement Card by visiting a participating Intrend store in Hungary and contacting sales staff.
The Customer may continue to access and use the digital version of the Fidelity Card at any time via the App or through their “My Account” on the website.
The replacement of the Card shall in no way prejudice the benefits that the Customer has acquired up to that time.
Promoter shall not assume any liability for the possible use of the lost or stolen Card by parties other than the holder.
TERMINATION OF PARTICIPATION
Participation in the program shall cease in the following cases:
● At the request of the Customer, at any time.
● If the Customer does not make a purchase within a maximum period of 5 years.
● With the expiration of the program or if the program is definitively terminated by Promoter. In the event of termination of the program, the Promoter shall notify the Customers at least sixty (60) days prior to the effective date of termination and shall provide them with the opportunity to use any unused discount vouchers acquired up to the effective date of termination.
Upon termination of the program or of participation in the program, unused points and unredeemed discount vouchers shall become void and shall not be redeemable for cash or any other cash equivalent.
DURATION
The Fidelity Card program is valid from 01/03/2026 to 28/02/2027.
Until 08/09/2026, the program was available exclusively in participating physical stores in Hungary. Starting from 09/09/2026, the program is extended to online channels and is also available on the website hu.intrend.it and via the App.
After this period, Promoter shall be entitled to modify the Regulation, which shall be published on the hu.intrend.it website in a timely manner.
COMPLAINT HANDLING
The Customer may submit complaints related to the Fidelity Card program to the Promoter's customer service, by email at https://hu.intrend.it/info/customer-care/contact-us, or by post addressed to the Promoter's registered office. The Promoter shall handle complaints in accordance with the provisions of Act CLV of 1997 on Consumer Protection (hereinafter: "Consumer Protection Act"). Oral complaints shall be examined by the Promoter immediately and remedied as necessary. Written complaints shall be examined and substantively responded to by the Promoter within thirty (30) days of receipt. The content of the minutes recorded of the complaint shall be determined by Section 17/A(5) of the Consumer Protection Act. In the event of rejection of the complaint, the Customer shall be entitled to turn to the conciliation body competent according to the Customer's domicile or place of residence. Information on the contact details of conciliation bodies is available on the website https://www.bekeltetes.hu.
PRIVACY POLICY
The Data Controller of personal data is the company Max Mara Kft. (registered office: Sellő u. 2., 2310 Szigetszentmiklós, Hungary, website: https://hu.intrend.it/, the “Data Controller” and/or as defined above “Promoter”). Promoter provides the following information on the methods and purposes of the processing of personal data within the framework of the Fidelity Card, in accordance with the provisions of articles 13 and 14 of the GDPR.
It is hereby specified that if the Customer has given or gives his/her specific consent for the direct marketing data processing purposes of Max Mara Fashion Group S.r.l., the data shall be processed by Max Mara Fashion Group S.r.l. as envisaged by the information notice provided at the time of registration, including sending marketing/promotional communications (e. g. newsletters, promotions, invitations to events, etc.). With regard to such processing only, the Data Controller is Max Mara Fashion Group S.r.l. with registered office in Via Pietro Giannone, 10 - 10121 Turin - Italy. For further information on such processing, please refer to the separate data processing notice indicated above.
The data collected by the Promoter within the framework of the Fidelity Card program will be processed mainly using electronic tools. The purposes and legal bases of the processing, and supplementary information related thereto, are as follows:
1. Issuance of the Fidelity Card and management of the Customer's request to join the Fidelity Card;
1.1. personal data processed: personal data provided during registration, including in particular surname, first name,
email address, telephone number, home address, date of birth;
1.2. legal basis: Article 6(1)(b) of the GDPR (performance of a contract);
1.3. data retention period: until the closure of the Fidelity Card program or the termination of the Customer’s
membership.
1.4. Failure to provide the required personal data (marked with an asterisk) makes it impossible for the Promoter to
provide the requested service, and therefore the Customer will not be able to join the Fidelity Card.
2. Contacting the Customer for information regarding the Fidelity Card and/or the discount vouchers upon reaching the thresholds, and the manner in which such discount vouchers can be used
2.1. personal data processed: personal data provided during registration, including in particular surname, first name, email address, telephone number, home address, date of birth;
2.2. legal basis: Article 6(1)(b) of the GDPR (performance of a contract);
2.3. data retention period until the withdrawal of the data subject’s consent, but no later than the closure of the Fidelity Card program or the termination of the Customer’s membership;
2.4. Forms of contact may include mail, email, SMS, MMS, telephone and other digital communication channels based on the Customer’s preferences.
3. Management of the earning of points relating to purchases made.
3.1. personal data processed: the Fidelity Card number; purchase transaction data, including the date, location and amount of the purchase;
3.2. legal basis: Article 6(1)(b) of the GDPR (performance of a contract);
3.3. data retention period: until the closure of the Fidelity Card program or the termination of the Customer’s membership.
4. Management of the discount vouchers available based on the points earned.
4.1. personal data processed: the Fidelity Card number; purchase transaction data, including the date, location and amount of the purchase;
4.2. legal basis: Article 6(1)(b) of the GDPR (performance of a contract);
4.3. data retention period: until the closure of the Fidelity Card program or the termination of the Customer’s membership.
5. Where applicable, the fulfillment of legal obligations incumbent upon the Promoter as Data Controller (including in particular tax and accounting obligations).
5.1. personal data processed: purchase transaction data, including the date, location and amount of the purchase.
5.2. legal basis: Article 6(1)(c) of the GDPR (compliance with a legal obligation).
5.3. data retention period: until the closure of the Fidelity Card program or the termination of the Customer’s membership.
6. Complaint handling.
6.1. personal data processed: name, home address, place, time and method of submission of the complaint, as well as other personal data provided by the Customer in the complaint and other personal data specified in the Consumer Protection Act;
6.2. Legal basis: Article 6(1)(c) of the GDPR (compliance with a legal obligation). The processing is prescribed by Section 17/A(3), (5)-(7) of the Consumer Protection Act;
6.3. Data retention period: until the closure of the complaint;
6.4. The provision of personal data is based on law, and if the data subject wishes to have their complaint investigated, they are required to provide the personal data specified in the Consumer Protection Act. Failure to provide the data shall result in the Data Controller being unable to investigate the data subject’s request, question or complaint.
7. Compliance with requests from authorities or courts
7.1. personal data processed: any personal data detailed above;
7.2. legal basis: Article 6(1)(f) of the GDPR (legitimate interest of the Data Controller). The Data Controller’s legitimate interest lies in being able to enforce its legitimate claims or to defend against claims;
7.3. Data retention period: until the enforcement of the final court or authority decision.
AUTOMATED DECISION-MAKING
The Promoter does not apply automated decision-making, including profiling, in the course of the above data processing activities.
CATEGORIES OF THE RECIPIENTS
The personal data may be processed by employees or contractors of the Promoter appointed to perform such processing, and possibly by external third-party companies – carefully selected and appointed as data processors in accordance with the provisions of article 28 of the GDPR – that provide the Promoter with processing services or activities instrumental to the management of the Fidelity Card program. Such third parties’ companies include, among others, companies belonging to the Max Mara Group for technical and IT support services for the management of the Fidelity Card program, the Promoter’s affiliated companies and/or external companies in the context of Fidelity Card management operations (including the storage of the Fidelity Card), points collection and use of the discount vouchers.
Beyond the foregoing, personal data shall not be disclosed to third parties.
INTERNATIONAL DATA TRANSFER
Personal data shall not be transferred outside the European Union and shall be stored by the Promoter for the period required by current law and in a manner suitable to ensure adequate levels of security. Once the retention period for the personal data has expired, they will be securely deleted from all systems, devices and media that have been used for their storage and/or archiving. Personal data will not be disclosed to third parties.
DATA SUBJECT RIGHTS
Pursuant to Articles 15 to 22 of the GDPR, you are entitled to the following with respect to your personal data processed by the Data Controller:
● access your personal data;
● request the rectification of your personal data;
● request the erasure of your personal data;
● request the restriction of the processing of your personal data;
● object to the processing of your personal data;
● receive the personal data concerning you and transmit them to another data controller, where the legal prerequisites are met (right to data portability, see below);
● where the processing is based on consent, withdraw your consent at any time, without however affecting the lawfulness of the processing carried out prior to the withdrawal on the basis of the consent. You may withdraw your consent by a declaration sent to the postal address or email address indicated below. If you wish to withdraw your consent in relation to our direct marketing materials, please use the “unsubscribe”; option available in all newsletters.
The Data Controller shall provide information on the measures taken in response to the request without undue delay, but within one (1) month of receipt of the request at the latest, in writing and in a comprehensible form.
You are entitled to contact the Data Controller in connection with the exercise of your rights at the following contact details:
● Max Mara Kft. at the address 2310 Szigetszentmiklós, Sellő u. 2., Hungary, or at the email address infoprivacy@intrend.it.
The individual rights of data subjects are detailed below.
RIGHT OF ACCESS AND INFORMATION
Upon your request, the Data Controller shall inform you whether the processing of your data is in progress. If so, the Data Controller shall, in addition to granting access, inform you of the categories of data processed, the purpose of the processing, the recipients or categories of recipients of the data, the duration of storage of the data or the criteria for determining such duration, the exercise of data subject rights, the right to lodge a complaint with the Hungarian National Authority for Data Protection and Freedom of Information (NAIH), the source of the data, and the existence of automated decision-making, including profiling. In the case of data transfers outside the European Union or the European Economic Area, the data subject shall be informed of the appropriate safeguards provided in connection with the transfer.
RIGHT TO RECTIFICATION
You are entitled to request the rectification of your personal data from the Data Controller in the event of inaccuracy.
If the rectification of personal data processed by the Data Controller is necessary, you may request the rectification of the data in writing (by post or by email), specifying the correct data.
You are obliged to notify the Data Controller in writing (by post or by email) without delay, but no later than within five (5) days of the change, of any change in any of your personal data processed by the Data Controller. You shall be liable for any damage incurred by the Data Controller as a result of the failure to provide or the late provision of such notification.
RIGHT TO ERASURE
You are entitled to request that the Data Controller erase your personal data without undue delay, where any of the following circumstances apply:
● the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed;
● you withdraw the consent on which the processing is based and there is no other legal ground for the processing;
● you object to the processing and there are no overriding legitimate grounds for the processing, or you object to the processing for direct marketing purposes;
● the personal data have been unlawfully processed;
● the personal data have to be erased for compliance with a legal obligation in Union or Member State law to which the Data Controller is subject; or
● the personal data have been collected in relation to the offer of information society services referred to in Article 8(1) of the GDPR.
The Data Controller shall not erase the personal data where the processing is necessary for any of the following reasons:
(i) for exercising the right of freedom of expression and information; (ii) for compliance with a legal obligation which requires processing; or (iii) for the establishment, exercise or defense of legal claims.
RIGHT TO RESTRICTION OF PROCESSING
You are entitled to request that the Data Controller restrict the processing where:
● you contest the accuracy of the personal data, in which case the restriction shall apply for a period enabling the Data Controller to verify the accuracy of the personal data;
● the processing is unlawful and you oppose the erasure of the personal data and request the restriction of their use instead;
● the Data Controller no longer needs the personal data for the purposes of the processing, but they are required by you for the establishment, exercise or defense of legal claims;
● you have objected to the processing, in which case the restriction shall apply for the period until it is determined whether the legitimate grounds of the Data Controller override those of the data subject.
Where processing has been restricted, such personal data shall, with the exception of storage, only be processed with your consent, or for the establishment, exercise or defense of legal claims, or for the protection of the rights of another natural or legal person, or for reasons of important public interest of the Union or of a Member State. The Data Controller shall inform you before the restriction of processing is lifted.
RIGHT TO DATA PORTABILITY
Where it does not adversely affect the rights and freedoms of others, you are entitled to receive the personal data concerning you, which you have provided to the Data Controller, in a structured, commonly used and machine- readable format, and you are entitled to transmit those data to another data controller without hindrance from the Data Controller, where:
a) the processing is based on consent or on a contract to which you are party, or on pre-contractual steps taken at your request; and
b) the processing is carried out by automated means, i.e. the processing of personal data is carried out in an IT system and not on paper.
The above conditions under a) and b) must be met cumulatively, meaning that the right to data portability may only be exercised where you have consented to the processing of your personal data (i.e. consent is the legal basis for the processing) or the processing is based on a contract, and the processing is carried out in IT systems without human intervention.
RIGHT TO OBJECT
You are entitled to object, on grounds relating to your particular situation, at any time to the processing of your personal data based on the legitimate interest of the Data Controller. In such case, the Data Controller shall no longer process the personal data unless the Data Controller demonstrates compelling legitimate grounds for the processing which override your interests, rights and freedoms, or for the establishment, exercise or defense of legal claims.
RIGHT TO LODGE A COMPLAINT WITH DATA PROTECTION SUPERVISORY AUTHORITY AND RIGHT TO JUDICIAL REMEDY
You may lodge a complaint regarding the processing of your data with the Hungarian National Authority for Data Protection and Freedom of Information (NAIH), the contact details of which are as follows:
postal address: 1363 Budapest, Pf.: 9.
address: 1055 Budapest, Falk Miksa utca 9-11.
telephone: +36 (1) 391-1400
fax: +36 (1) 391-1410
email: ugyfelszolgalat@naih.hu
website: http://naih.hu
Furthermore, without prejudice to the foregoing, you are entitled to bring proceedings before a court in connection with the processing of your personal data in breach of the GDPR, and, if you have suffered material or non-material damage as a result of the Data Controller’s infringement of the GDPR, to claim compensation from the Data Controller. You may bring proceedings either before the tribunal competent according to the registered office of the Data Controller or before the tribunal competent according to your domicile or place of residence. For the list of tribunals, please click on the following link: https://birosag.hu/torvenyszekek.
